So you have done the research for your essay and written down some notes. It’s time to put it all together and polish it up. Organize your notes into sections that belong together. Title each section with a subheading. Now take the subheadings and organize them into a logical flow. This becomes your outline. Check out some high quality advertising essay samples to see the proper way for structuring the advertising essay introduction.
As we have seen, marketing tactics such as transfer, testimonial and plain folks are commonly used in modern advertisements. In associating Credit Suisse with tennis player Federer, the ad made it seem as though that Federer was a fellow team member and a definite supporter of the financial services company. Because nothing was listed about the actual company and its services, we have to presume that the advertisements effectiveness stems solely from the association with Roger Federer. Another example of the transfer tactic was the Autonomy meaning based technology ad depicting Einstein. This one page ad utilized Einstein’s credibility and value as a genius physicist to carry over onto their own product. Finally, the Siemens plain folks ad was tailored to project the notion that the company supports blue collared American industries that are being challenged by a tough economy. Siemens’ ad also utilizes the association to the average Joe by glorifying the role of American industry workers, thus epitomizing similar values.
Advertising essay :: Business Marketing
There are many subjects which have become favorite choices of students due to its demand in the career sector. Advertising is one such subject which has evolved from a rare choice of study to one of the most coveted qualifications. As advertising transformed into a necessity from mere luxury, so did the need to study it as a subject. If advertising was, at a point of time, all about informing the customers about a new product which is out in the market, it is no more so. The criterion of effective advertising has changed from that of being ‘informative’ to being ‘interestingly informative’. And that has, in turn, made it much more difficult for the students to complete their advertising education with good grades as the criteria of impressive advertising skills has also gone up considerably. Advertising essays are interesting to handle but do not make the mistake of taking it lightly.